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ANNAGRAMMATICA (originally Better Documents) was founded in 1985 in Hutchinson, Kansas. Though our plan was to write promotional materials (working with marketing & PR firms and directly with small businesses), at least 75 percent of our early revenue came from (1) editing, (2) ghostwriting, and (3) selling stuff on eBay,where there was a gratifying if bewildering torrent of demand for women's jackets with shoulder pads that could double as pet beds. Continuing to serve Kansas clients, in 1988 Better Documents moved its offices to Tucson, Arizona, and focused on rebranding as part of a two-pronged growth strategy: Prong One, withdrawing from the eBay outmoded-attire market due to running out of inventory; and Prong Two, changing our name to Zero Gravity, which, by being irrelevant to our mission and purpose, spotlighted our dedication to clear, elegant communication as well as our joyous and "quirky" brand identity, which, via exhaustive market research, we found was not well served by the name Better Documents. A member of one of our focus groups observed that Better Documents "sounded dated, like we were selling Mimeograph machines." |
MARY CAMPBELL is a writer, musician, and certified meditation instructor whose award-winning poetry, fiction, and nonfiction have appeared in scores of periodicals, almost none of which she published herself just so she could say "scores" instead of merely "dozens." A longtime writer and editor at the University of Arizona, Mary is the author or coauthor of more than twenty books. Unbelievable, right? Plus, she
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10 CARDS FOR $20 Select an assortment of $2.25 cards from entire site, pay $20 via PayPal FREE SHIPPING |
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New on annagrammatica.com: NAMASKARDS 'Life loves you.... Just say thank you"' |
Nebraska, selecting high-efficiency real estate and streamlining our capital assets so that they could efficiently occupy a corner of our personal bedroom. Forgetting to count, we renamed ourself Annagrammatica, based on the misperception that it would take up less space and also because Annagrammatica is even more ambiguous than Zero Gravity, allowing us to diversify in whatever direction seemed like a good idea at the time. Accordingly, we introduced several product lines, including gifts, greeting cards, and books (fiction, nonfiction, and poetry) for children and adults— all featuring our unique whimsical style, distinctive treatment of spiritual and topical matters, and flawless punctuation with particular emphasis on the placement of hyphens. Over the years Annagrammatica has broadened its education program with an array of e-courses, print and audio products, brown-bag and weeklong workshops, brand coaching, business- writing and meditation classes, blogs, podcasts, and leaflets dropped from airplanes (giving rise to the motto "Proudly Clogging Storm Drains Since 2007"). For more information about Annagrammatica's joyous and whimsical projects and mind-blowing accomplishments, please see author portfolio. To inquire about writing and editing services, on-site and online courses, or speaker availability, please email mary@annagrammatica.com or call 402-619-2133. |
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