About Annagrammatica...NEW—Annagrammatica's Little Book of LOVE

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ANNAGRAMMATICA

(originally

Better Documents)

was founded in

1985 in Hutchinson, Kansas. Though our plan was to write

promotional materials (working with marketing & PR firms and

directly with small businesses), at least 75 percent of our early

revenue came from (1) editing, (2) ghostwriting, and (3) selling

stuff on eBay,where there was a gratifying if bewildering torrent

demand for women's jackets with shoulder pads that could

double

as pet beds.

Continuing to serve Kansas clients, in 1988 Better Documents

moved

its offices to Tucson, Arizona, and focused on rebranding

as part of

a two-pronged growth strategy: Prong One, withdrawing

from the

eBay outmoded-attire market due to running out of

inventory; and

Prong Two, changing our name to

Zero Gravity,

which, by being

irrelevant to our mission and purpose, spotlighted

our dedication to

clear, elegant communication as well as our

joyous and "quirky"

brand identity,

which, via exhaustive market

research, we found

was not well served by the name

Better

Documents.

A member of

one of our focus groups observed that

Better Documents "

sounded

dated, like we were selling

Mimeograph machines."

MARY CAMPBELL

is a writer,

musician,

and certified meditation

instructor

whose

award-winning

poetry, fiction,

and

nonfiction have

appeared in

scores of

periodicals,

almost none of

which she

published

herself just so

she could say

"scores"

instead of

merely "dozens." A

longtime writer

and editor at the

University of

Arizona, Mary is the

author

coauthor of more than

twenty books.

Unbelievable, right?

Plus, she

		has written or cowritten hundreds
		(seriously, hundreds) of songs, poems, stories, essays, news and magazine features, blog posts, podcasts, and 14-page mail- marketing letters warning of brassiere-borne pathogens and what you must do now to prevent cleavage fungus;
		has composed for and directed
		children's and adults' choirs;
		has led church-school, preschool,
		and meditation classes;
		has taught in a nationwide c hildren's
		ballroom-dance program ;
		has produced three children and,
		indirectly, nine grandchildren.

		PAPER \| INK: Annagrammatica
		uses only recycled papers and remanufactured ink cartridges.
		CLEANING PRODUCTS: We
		make our own janitorial products using vinegar, tea- tree oil, baking soda, lemon juice, hydrogen peroxide, and other environmentally friendly ingredients.
		LIGHTING: We use co m pact
		fluorescent bulbs (and sunlight).
		AUTO FUEL: No one at
		Annagrammatica International HQ even OWNS a motor vehicle.