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RESAMAZING! Crystal-Clear Résumés
lighten up...
"Get out the hip boots. Here comes another muddy résumé."

That's what a lot of résumés are — word sludge. No potential employer wants to
wade through a swamp of verbiage, trying to find something to hold on to.

How can you create a distinctive résumé — one that stands out without being quirky or just
plain weird? Maybe you've read about résumés submitted in Sanskrit or on toilet paper or
grocery bags or helium balloons. There might be times when you want a highly peculiar résumé
for a highly peculiar job. Usually, though, there are more ingenious ways to be creative and
conventional at the same time. So don't set your résumé to music or print it on orange paper
unless the job you're applying for is as bizarre as your résumé.

I know what I'm talking about. I once received a résumé on a T-shirt. It was amusing but tough
to photocopy. I might still have it somewhere. As an administrator and a manager, I have
reviewed hundreds of résumés. As a résumé preparer, I have created hundreds more — since
1985, when I founded Zero Gravity.

Résumé Myth 1: Don't include 'personal' information

Certain types of personal information are essential on résumés — not REALLY personal, like, "My
wife and I don't get along and are veering toward divorce." And you don't want to include
activities and commitments that might be perceived as draining time and energy needed for the
job. But if you rebuild computers and donate them to nuns in your spare time -- YES.










Other words and phrases to avoid:
divorce, sky-diving, motorcycle racing, Right to Life, Irish
Republican Army,
and penitentiary. It's fine to be a free spirit and to have controversial views.
Such issues are very personal to some people and might better be discussed — if it's absolutely
necessary to discuss them — in a personal setting, face to face. Of course, you're under no
obligation to tell anyone what organizations you belong to, what magazines you read, what
church you go to, or where you get your hair cut. Trust your instincts.

Résumé Myth 2: Begin your résumé with a summary or 'objectives' paragraph

"Summaries" do NOT belong on résumés. That's what cover letters are for. On your cover letter,
you show that you have done some homework on the employer, you highlight whatever you
have found in your homework that clicks with your background and expertise, you demonstrate
the connection (pointing to relevant entries on your résumé), and you suggest how that "fit"
will benefit the employer. And you do it all concisely, in a few paragraphs.

In any case, your résumé itself is a summary — easily scanned, not blobs of tedious puffery. A
good résumé should be a sharp snapshot of you -- preferably an active, well-focused you.

As for "objectives" — your prospective employers are much more concerned about what
they
want than about what you want. And you might, by defining your objectives, eliminate yourself
from consideration for a great job. If you say your objective is to be a defensive lineman, they
might not consider you for quarterback or head coach.

Résumé Myth 3: Don't include references when you submit your résumé

Why put prospective employers through the charade of asking for references? Why force them
to take the extra step? On the other hand, there are two good
reasons for withholding
references
until your prospective employer asks for them.














Résumé Myth 4: If your employment history is spotty, use a 'functional' résumé

The "functional" or "topical résumé" is sometimes recommended for people with conspicuous
periods of unemployment, such as women returning to the work force. There are better,
cleaner ways to smooth the rough edges. A topical résumé, where you describe your
accomplishments and skills by "subject" rather than in chronological order, is like Mystery
Meat. "Are there turnips in here?" the employer (metaphorically) asks, holding up a lump of
something whitish....

Employers know what they're looking for in a résumé, and they want to be able to find it easily.
Most are accustomed to the
reverse chronological résumé, working backward from your most
recent job. A functional résumé is a red flag for an unusual or undesirable work history.

These aren't just my off-the-wall opinions. They come from dozens of interviews with
employers and many, many years of screening résumés and writing crisp, credible résumés and
cover letters that do the job.
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How else will your prospective employer know that you
spend your vacations bicycling in the Andes? It might violate
employment law for employers to
ask whether you have
stamina. It's
not against the law for you to tell them. Any-
thing you can do, with dignity, on a résumé, to be multi-
dimensional (and in motion) is GOOD. I
do discourage clients
from including dangerous pursuits such as hang-gliding or
controversial affiliations such as membership in the NRA.
It gives you a good reason to contact the employer.
It shields your references from a barrage of phone calls and e-mails. If
you're sending out dozens of résumés every day, or if your résumé is
publicly displayed online, omit references. If you're distributing your
résumé selectively, however, then you can include references or
testimonials, especially if the prospective employer is in a hurry to
hire. You can even enclose a couple of STRONG, relevant letters of
reference with your résumé.
All this assumes that you have asked your references for permission to use their names, have
verified their titles and the contact information they prefer to use, and have let them know
when and how you intend to use their names, testimonials, or letters of reference
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a
Résumé Q & A

'Construct a portrait that
shows the
best side of the
real you'

1. If I have a two-page résume,
is it okay to print both pages
on the same sheet of paper?

YES! In this era of environmental
responsibility, it is perfectly fine to
use one sheet of paper for two
pages. An additional advantage is
that it prevents the second page
from becoming separated from the
first page.

2. Do I have to use
fancy-schmancy résumé paper
for my résumé and cover letter
?

Eight or ten years ago, I would have
said, "Yes, absolutely; use a creamy
matte stock with high cotton
content to add elegance and reduce
glare." (Bright white paper can be
hard to look at.)

Today, your résumé might be
discovered online or transmitted via
CD or e-mail attachment. If you are
sending out a paper copy, it will
most likely be photocopied and
circulated.

I now recommend using fairly heavy
(28-pound) white coated (for
smoothness) matte (nonglare) stock.
The heavier paper will ensure that if
the résumé is printed on both sides
there will be no bleed-through.

Many so-called résumé papers are
textured and thus don't photocopy
as well as smoother papers.

3. Do I need different résumés
for different types of jobs?

It's best to have a single, all-purpose
résumé, not several customized for
various purposes. A good cover letter
will direct the reader's attention to
specifics about your background and
experience.

4. I'm posting my résumé
online; there's no provision for
a cover letter. What should I
do?

Make sure your résumé is
"keyword-friendly." If a potential
employer is looking for someone like
you, what search terms would he or
she use? You might consider
including, as the first section of
your résumé, the category
"professional profile" that simply
lists generic job titles applicable to
your background and your job search.
lighten up...
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Premiere Vendor in the Omaha, Nebraska Copywriter, Copywriting Service Directory at Marketingtool.com.
A friend (Debbie) with
exemplary skills and  
experience found herself
out of work in the chill of
this early- 21st-century
economic slowdown.  She
asked me for advice on
her résumé as she
searched for suitable
employment. I turned,
without hesitation, to my
personal "Best in the
Business" award-winner,
Resamazing's Mary
Campbell, and passed
Mary's suggestions along
to Debbie. Within a few
weeks, Debbie was
gainfully (and gratefully)
employed at a dynamic
company that suits her
values and goals perfectly.
Thanks, Mary!  
—Jane Kenyon, Omaha
CONTACT ZERO GRAVITY        info@LifeIsPoetry.net      3538 Dewey Ave., Omaha, NE 68105
Phone: 402-341-9014      Fax: 402-346-0714
Mary revamped my
résumé in a way that
helped me truly shine. I
was thrilled with the way
she worked with me to
better present myself on
paper. And, the best part
of all, I got the job I
wanted teaching at a local
college!  
—Chris Steffen,
Omaha
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